About Us

In every great story, the main character goes through significant change which impacts their fortune.

That is a Pivotal Twist. And that’s our specialty.

The early days

Fresh out of university, we were actors, writers, and directors in Theatre and Film. We cut our teeth on narrative storytelling and marketing those shows. Every project was different — with different audiences, budgets, crews, and locations. We had to be agile, so we ate Change for breakfast, lunch, and dinner.

and then we pivoted.

We spent the next two decades in business, coaching and consulting. You’d think that’s a far cry from our beginnings. But it was the opposite. We applied what we know about change to help leaders and their organizations grow. And we flourished.

“change is the only lasting truth.”


in 2018, we came together to form pivotal twist.

To help extraordinary leaders see the rewards of changing what they say, how they say it, and why.

Because leaders like you know nothing lasts forever.
Leaders like you know you can’t rest on your laurels.
Leaders like you know that change, for all its uncertainty, brings enormous potential.



















Success is not guaranteed. But leaders who think like an artist are more in control of creating their success.

You get new, actionable feedback.

You see what’s possible.

And your confidence as a visionary soars.

We treat our clients like artists. And we’re delighted to see their impact on the world in meaningful, measurable ways.





When I met Sean, I had the need to shape something effective out of my entertainment background and my entrepreneurial desires. I had productions in various stages of development that were ready to sell but I knew that, altogether, something was missing. Fortunately, he helped turn things around.

Sean helped align my brand, products, and expertise with my personal mission, which gave me a leg up on the competition and resonated with my audience. I used his ideas for getting more remarkable to greatly improve my pitch and strengthen my core value proposition. And I quickly became a fan of his uncommon marketing strategies.

Now I’m excited to pitch Netflix on a portfolio of productions that promote strong, young women.

I’m a better leader – with a stronger, more compelling brand – because of Sean and his team. He’s great at pushing the envelope just enough so you stand out authentically and memorably. Recommended!

Jessi Harrison

Justastic Entertainment

When I started, I had one dental practice that was no different than any other. It was hard to get new patients, stand out from the competition, and grow. But Sean changed everything.

Now I own eight practices operating as Total Health Dental Care and we’re still growing.

I highly recommend Sean Perlmutter and his team. For entrepreneurs and thought leaders seeking an unfair advantage, he helps shape your endeavors so you become notably preeminent.

Dr. Sepand Hokmabadi

Founder, Total Health Dental Care

During my 15+ years practicing medicine, I’ve had the good fortune to be invited to speak at medical symposium and to patient groups. It became painfully clear to me that while medical school trained me to speak to individual patients, it did not prepare me to speak to small and large groups of people.

Fortunately, I met and worked with Henry, who identified simple and actionable modifications that transformed my lectures into informative, attention-grabbing, and powerful presentations that left both me and my audience inspired and wanting more.

Henry is a wordsmith and storyteller, and he taught me how to become one as well. Thank you, Henry!

Dr. Jeff Morrison

Founder, Morrison Health

I have had the great pleasure of working with Henry as an executive coach focusing on presentation and communication skills – specifically crafting a message with impact and creating presence under pressure.

Henry had an excellent rapport and quickly gauged the areas I needed to isolate and improve. He made our coaching sessions highly interactive and fun; and has delivered some powerful changes in my delivery.

I recommend Henry for his passion, attention to detail and clarity; this is in addition to his skill to demystify the communication process and provide concrete action steps that continue to be invaluable to my professional achievements.

Also, his flexibility regarding my personal and work schedules worked ideally for me. Moreover, he impressed me with his overall expertise on content and delivery and direct personal approach to bring out my best efforts. Our work together proved to be a major factor in my success in presenting my message with clarity, confidence and acumen to large groups – often through televised and public testimony.

Donald G.

NYC Small Business Services

About The Principals

sean Perlmutter

Call it extreme curiosity, ants-in-my-pants, or a magnetic pull away from the mainstream, I’ve adored the lure of Change for as long as I can remember.

As a young man, it inspired me to make edgy work as an actor/writer/director. And since 2000, it’s driven me to help clients like Disney Consumer Products, Xperi, and Centex Homes with content, brand, and strategy.

My first word was “Zelf”, as in “I’ll try it myzelf.” Eternal discovery mode was turned on early. #PursueTheNew

henry caplan

I have been a certified speaker & leadership coach for 15 years, helping leaders identify, embrace, and expand their big ideas for maximum impact. My clients include Credit Suisse, Pernot Ricard USA, Dell, and KPMG.

I got my start in acting, directing, and filmmaking after graduating from NYU Tisch School of the Arts. And I continue to apply that experience to my work today.

My first job at ten years old was magician at birthday parties and I haven’t given up on my dream of spontaneous levitation. I’m sure this will be my year!

Let’s Make Change

Share some details and let’s discuss how to impact your fortune.

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