Brand + Strategy
change why you say it
There is little more important than knowing and communicating your why. Some say it’s the most important thing. Because your why drives purchase decisions. But that’s not the only thing.
your why impacts your what.
and your how.
In other words, the reason you exist is the spark for everything you say and do. And it’s lighter fluid for how you say and do it!
What do people say about you when you’re not in the room?
That’s your brand.
It’s a feeling others get about you. It’s what they expect from you. It’s how they perceive your value, attitude, and character.
And so, it’s an essential part of who you are.
We help leaders with personal and corporate branding. So people have glorious things to say about you whether you’re in the room or not.
Your brand platform
Target Market
Who do you want to reach? What do we know about them?
Mission & Vision
What are your goals? What do you want for your audience?
Core Values
What do you stand for? What is non-negotiable?
Brand Essence
What is the vital heart of your brand?
Brand Promise
What can your audience count on you for?
Brand Personality
How is your character expressed?
Your visual identity
Logos
Abstract, illustrated, or designed, your logo is a visual symbol that anchors your brand.
Colors & Type
Your palette of colors and choice of typography conveys your personality and more.
Imagery
Sometimes the perfect image can communicate volumes about your brand, raw or edited.
What is your informed opinion about how to win?
That’s your strategy.
TThe shortest distance between two points is a straight line. Strategy gives you the straight line to your goal. It clarifies the problem, gives context to the challenges, and creates the framework for goal achievement.
Strategy is why you’ll succeed.
We help leaders create strategy for business growth, marketing, and content. So you’ll meet your goal as efficiently as possible.